Two Eye Copy Campus

Beef up existing skills or learn something totally new!

List Launchpad—21 days to a monetized email list

$149.00 — Social media is a game you don’t control—but with email, you call the shots. Ready to take back control of your marketing? 💪 Let’s focus on building an asset you own.

FREE — Start telling the 3 foundational brand stories that will grow your biz, build brand awareness, and have prospective clients knocking on your door.

Emails That Excite: learn the basics of email marketing

$17.00 — Email could be your most profitable marketing channel, if you nail these skills.

Plot-Driven Product Descriptions: learn how to write story-based writeups that speak to your ideal client's identity

$17.00 — Sell more by speaking (and selling) to your ideal customer's true identity.

$37.00 — Identify the 3 brand stories you should be telling right now, then 10x them.

Sales Page CPR: fix a non-converting sales page and watch sales soar

$47.00 — Sales page not converting? Diagnose the problem + get the fix.

Building Blocks: learn how to put different copy elements together for maximum impact

$27.00 — Copy is a series of elements assembled strategically. Start stacking.

Lead Magnets That Land: grow an email list full of aligned potential clients

FREE — "Subscribe for tips" isn't compelling. Grow your email list with something they want.

Copwriting 101: what you need to know right now

$47.00 – A fluff-free intro to writing insanely good copy for all your channels. No AI needed.

$27.00 — Facts tell but stories sell. Dive into StoryBrand, Pixar, Hero's Journey, and more.

Not so sure you wanna learn this stuff after all?

Never fear... done-for-you is here >>

$1500 –You stay in your zone of genius while I get stuff off your copy "to-do" list.

$997 and up – Juicy lead magnet optimization, opt-in page setup, welcome email series + full automation.

I know what you're thinking...

Why the hell should you enroll in the Two Eye Copy Campus and not a traditional degree program?

The short answer: because they don't teach you how to fckn write!

Marketing and advertising degree programs teach you a ton of stuff, that's not at issue. There's all sorts of stuff about KPIs and digital marketing strategies, but very little about the real-world process of writing copy that converts.

And let's face it, do you really have the time and budget to spend the next few years sitting in a classroom working on a pretty (and utterly speculative) portfolio – or would you rather get dirty and earn while you learn?

Thought so!

Questions?

How does this all work exactly?

Click on one of the mini-course images above >> you'll be taken to an order form with a deeper explanation of what's inside. Once you purchase, you'll have immediate access to the video trainings and downloadables.

Can I ask questions if I don't understand something?

Absolutely. You'll get access to a group Telegram chat where you can get clarification and support for 30 days.

Can I get feedback on my copy?

Copy review and feedback is only offered in my 1:1 coaching containers or audit services. If you'd like more information about those, shoot me a note via the contact form (link is in the top nav).

Are there any worksheets or other materials included?

Yes! There are even brief quizzes in some of the trainings to help you test your knowledge and improve your understanding of the concepts. (You won't be graded on them, they're just for your own "enjoyment" haha.)

I don't know where to start, can you help me pick?

Absolutely. I'd recommend Copywriting 101, then Building Blocks or Storytelling Frameworks. If you're still stumped, book one of my free 20-minute catapult calls and we can talk it through.

I'm not really an a la carte kinda person. Do you have a soup-to-nuts all in one course?

I do - but it's being reworked a bit with new modules, lessons, and bonus materials. It's a 12-week program with 1:1 review and feedback opportunities and will be available mid-June for $2,997. (If you don't want to wait, anything you purchase in the meantime can be used as a credit towards the cost.)

Do you offer a money-back guarantee?

No. Once you buy you have access to all my material and downloadables. If your copy doesn't improve it's because you haven't implemented the trainings or action steps – that's the hard truth. You are 100% responsible for doing the work and getting the results. I can only offer you my knowledge and expertise. If you're not willing to do the work, then these trainings are not for you.

What are your certifications?

There is no copywriting certification (don't believe anyone who tells you there is, they're a big fat liar). There are different groups that offer certificates of completion, but there is no licensing or other type of requirement for copywriters. What is telling are results and experience in the field. You can see testimonials from my clients peppered throughout this website and my social feeds!

What is the ROI on copywriting training?

In a word – MASSIVE. More qualified leads, faster. More conversions, faster. More impact, faster. If your copy is weak, you'll be lucky if 1 out of every 100 pieces of your content converts. When your copy is strong, you can get conversions on every single one.