I know what you're thinking...
Marketing and advertising degree programs teach you a ton of stuff, that's not at issue. There's all sorts of stuff about KPIs and digital marketing strategies, but very little about the real-world process of writing copy that converts.
And let's face it, do you really have the time and budget to spend the next few years sitting in a classroom working on a pretty (and utterly speculative) portfolio – or would you rather get dirty and earn while you learn?
Thought so! High level concepts don't cut it when you need to sit down and bang something out. So pick from the menu above and get cracking!
Here are some commonly asked questions (and answers)...
Click on one of the mini-course images above >> you'll be taken to an order form with a deeper explanation of what's inside. Once you purchase, you'll have immediate access to the video trainings and downloadables.
Absolutely. You'll get my email (the real me, not a bot) so you can ask to your heart's content. And I answer all my own emails personally too!
Copy review and feedback is only offered in my 1:1 coaching containers or audit services. If you'd like more information about those, shoot me a note via the contact form (link is in the top nav).
In many cases, yes! There are even brief quizzes in some of the trainings to help you test your knowledge and improve your understanding of the concepts. (You won't be graded on them, they're just for your own "enjoyment" haha.)
Absolutely. I'd recommend Copywriting 101, then Building Blocks or Storytelling Frameworks. If you're still stumped, book one of my free 20-minute catapult calls and we can talk it through.
I do - but it's being reworked a bit with new modules, lessons, and bonus materials. It's a 12-week program with 1:1 review and feedback opportunities and will be available in early 2025 for $2,997. (If you don't want to wait, anything you purchase in the meantime can be used as a credit towards the cost.)
No, for two reasons. 1) Once you buy you have access to all course material and downloadables. 2) If your copy doesn't improve it's because you haven't implemented the trainings or action steps – that's the hard truth. You are 100% responsible for doing the work and getting the results. I can only offer you my knowledge and expertise. If you're not willing to do the work, then these trainings are not for you.
There is no copywriting certification (and don't believe anyone who tells you there is, they're a big fat liar). There are different groups that offer certificates of completion, but there is no formal or regulated licensing or other type of requirement for copywriters. What qualifies me to teach this stuff then? My results and years of experience in the field. You can see testimonials from my clients peppered throughout this website and my social feeds! If you're skeptical - join my Facebook group or follow my social channels and get to know me a bit first.
In a word – MASSIVE. More qualified leads, faster. More conversions, faster. More impact, faster. If your copy is weak, you'll be lucky if 1 out of every 100 pieces of your content converts. When your copy is strong, you can get conversions on every single one. And you can start implementing your new knowledge right away. Yes — you could go watch a video now and then immediately write a better headline, a snappier CTA, etc.
Still got questions?
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