The Missing Piece in Your Ideal Client Avatar
Every marketing guru and their mother tells you to build your ideal client avatar. Age, gender, income level, etc. But what nobody tells you is to include their communication style in that profile. An... ...more
content creation ,copywriting
November 12, 2024•6 min read
The Truth About Writing Your Own Business Copy: When to DIY and When to Delegate
You're the heart + soul of your business. You know it inside-out, up + down. So there's nobody better to write your marketing content, right? Weeelll, sometimes your passion and fire clouds your messa... ...more
content creation ,copywriting
November 04, 2024•10 min read
People buy from brands they know, like, and trust. How are you helping them like you?
You're visible, you offer value, you've got the street cred. But do they actually like you? Let's dive into a topic that is seldom talked about: how to create content that helps your ideal customer co... ...more
content creation ,copywriting
November 02, 2024•4 min read
What's the Difference Between Copyright and Copywrite
Ever been confused by these two words that sound exactly the same? Folks often confuse copyright and copywrite(ing), but they're very different things! ...more
copywriting
October 17, 2024•2 min read
Common Email Marketing Myths
These eight email marketing myths get busted! Learn what they are and why they're costing you money. ...more
copywriting ,email marketing
October 04, 2024•6 min read
Lead Magnet Ideas for Wellness Coaches
You're a wellness practitioner. You want to grow your email list, because you either don't want to put all your marketing eggs in one basket (social media). But what to use to attract your perfect-fit... ...more
copywriting
September 16, 2024•3 min read
Grow your email list with integrity (and a juicy lead magnet!)
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