Growing Your Email List: Choosing a Lead Magnet

You're finally ready to tackle the task of growing your email list. You did the free 5-day mini-course. You know exactly what to do (produce the lead magnet, create the opt-in, write the follow-up emails, etc.).... but there's one thing you are still stumped on.

WTF makes a good lead magnet for your specific audience in the first place!?

You know that in order to attract your ideal client, you need to offer your audience something that will:

• fix an immediate problem they have

• give them a quick win

• position you as an authority

• build their trust in you

• help them realize they need to work with you

And you have to do it (imho) with integrity and a serve-first mindset.

So what the heck could that be?

This is the hardest part of the process. So let's get some ideas rolling for you.

But first - make sure you understand explicitly who your ideal client it, what they desire most in the world that you can actually help them with, what roadblocks they've been having in achieving that desire, and what you can offer them to move them closer to their goal.

If you're not clear on your ideal client avatar or persona, this isn't going to work. You can't skip ahead. (Well you can, but you're gonna get frustrated when people unsubscribe from your list faster than they sign up, or when they don't move further through your sales funnel because they don't actually want the thing you sell).

OK - drum roll please... here are 5 different lead magnet ideas for 6 different health and wellness practitioners. If none of these work for your specific situation – let's connect. I'd be happy to brainstorm a few ideas with you!

Lead Magnet Ideas for Personal Trainers

1. Tabata workouts for busy moms

2. Pre- and post-workout recovery: how to fuel your body

3. Foam-rolling for faster recovery

4. Deskercise: 5-minute movement breaks for office workers

5. Strength training tips for beginners

Lead Magnet Ideas for Nutritionists + Dieticians

1. Decoding nutrition labels: the fat-free lie

2. 10-day sugar detox

3. On-the go snacks that won't derail your diet

4. Anti-inflammatory recipes to ease arthritis

5. 15-minute make-ahead meals

Lead Magnet Ideas for Yoga Therapists

1. Mindful mornings: 5 yoga poses to start your day

2. Healing with yoga: 10 poses for chronic pain relief

3. Yoga for better sleep: 10 poses to help you unwind before bed

4. The mind-body connection: yoga sequences to boost energy and mental clarity

5. Desk yoga: 5-minute stretches to beat office stress

Lead Magnet Ideas for Physical Therapists

1. Running pain-free: 7 exercises to help prevent running-related injuries

2. Quick tips for tight hips

3. Prepping for knee replacement: exercises to do now to ease recovery later

4. Shoulder mobility mini-guide

5. Posture fix: stretches for desk workers feeling the hunch

Lead Magnet Ideas for Chiropractors

1. Natural headache relief: tips for reducing tension headaches and migraines

2. Neck pain relief cheat sheet: 10 stretches you can do at home

3. Self-adjustment vs office visit: 10 signs you need to see a chiropractor

4. 10 myths about chiropractic adjustments: beyond the snap, crackle, pop

5. 5 stretches to relieve lower back pain

Lead Magnets for Acupuncturists

1. Acupuncture for digestive health: 5 tips to ease bloating and indigestion

2. Headache relief without medication: acupuncture for chronic head pain

3. Beginner's guide to acupuncture: what to expect on your first visit

4. How to choose an ancupuncturist: questions to ask and what to look for

5. Better sleep with acupuncture: 7 tips for restful nights

Need more help? Your discipline not listed? Got a really specific niche?

Join the List Launchpad 21-day challenge where we'll help you identify a lead magnet and set up all the backend stuff to launch it. Easy peasy lemon squeezy!