Why Funnels Fail (And What Actually Fixes Them)

In a recent feature, Why Funnels Fail: How Liisa Reimann Helps Entrepreneurs Build What Actually Works, I shared something I see again and again behind the scenes of online businesses: funnels don’t usually fail because the entrepreneur did something wrong. They fail because the system was never designed to guide a real human decision-maker from interest to action.

Most business owners assume lackluster sales mean they need better copy, a new offer, or a different platform. But if an offer has sold even once, it’s already been validated. What’s usually broken is the structure around it... the way a buyer is oriented, nurtured, and invited forward.

The article explores common funnel breakdowns I see every week:

• Lead magnets that don’t connect to the paid offer

• Websites that look beautiful but create decision paralysis

• Missing onboarding or nurture sequences

• Calls to action that exist, but don’t lead

Pages linking together is not the same thing as a coherent funnel. A working funnel is designed intentionally—psychologically and structurally—so the next step feels obvious, not effortful.

If you’ve ever wondered:

• “Why isn’t my website converting?”

• “Why do people download my freebie and disappear?”

• “Why does my marketing feel disconnected?”

Those aren’t personal failures. They’re architectural questions. That’s exactly what I help entrepreneurs address inside Funnel Forensics. Rather than adding more tactics or telling people to “try harder,” the work focuses on mapping what a buyer actually wants, identifying where confusion creeps in, and rebuilding funnels so they create momentum instead of friction.

In the article, I talk about moving away from teaching copy skills and toward rebuilding systems — because entrepreneurs aren’t looking for more work. They’re looking for clarity, ease, and businesses that function without constant micromanagement.

If you’re navigating the same challenges discussed in the magazine article, the first step isn’t another strategy. It’s understanding how your funnel is truly functioning today.

You can read the full article here, and if you’re ready to look at your own funnel through that lens, you’ll find tools, diagnostics, and guidance inside my ecosystem designed to help you see what’s working, what’s leaking, and what to fix first.