WTF is a Funnel? (And Why Yours May Be Sabotaging Your Success)

If you have a website, an Instagram account, a LinkedIn profile, a contact form, a lead magnet, a calendar link, or an email list…

👉 You have a marketing funnel.

You just might not know that’s what it is.
Even worse—you might accidentally be driving people right out the emergency exit door.

So What Is a Funnel (in human language)?

A funnel is just a word to describe the journey someone takes as they move from:

“Who the hell are you?”
to
“I trust you… take my money.”

It's how your audience (of prospective buyers) moves through your world. It's a ecosystem.

Every touchpoint has (or should have) a purpose. This includes:

• Your social posts

• Your homepage

• Your About page

• Your emails

• Your opt-ins

• Your CTAs

• Your “Book a Call” link

If someone gets confused, overwhelmed, pressured, or bored at any point—they leave.

Here's a diagram of basic funnel structure:

A Funnel Is NOT a Single Thing

This is where most people screw it up.

While there are many types of funnels, a funnel is not just your:

• website

• opt-in page and lead magnet

• email sequence

• sales page

• offer

A funnel is the whole journey.

Which means when someone says:

“My funnel isn’t converting”

What they actually mean is:

“Something feels off, people disappear, and I don’t know why.”

What Are Some Different Types of Funnels?

Too many to include here, but types of funnels include:

• book funnels

• webinar funnels

• product funnels

• course funnels

• challenge funnels

• affiliate funnels

• live event funnels

The bigger question is what kind of funnel best fits your business? And in truth, you may have several micro funnels inside a larger, overarching funnel.

Why?

Because your customers don't all find you the same way. Some might find you through your social media account. Some may find you from their Google or Pinterest search. Others may see an ad, or have a friend recommend you. So each of these micro funnels represents a journey, and your job is to literally funnel folks to the correct destination.

A funnel isn’t about making things look good—it’s about making the next step feel obvious.

If you're losing sales, you may be thinking it's because you’re bad at business.
And while that might be true, chances are that you're losing sales because your funnel is asking people to make emotional leaps they’re not ready for.

Examples:

• Asking for a sales call before trust exists

• Dropping people on a sales page with zero context

• Sending emails with no clear next step

• Making offers you think are obvious—but aren’t

Funnels fail in micro-moments, when there's some sort of friction or disconnect, not big dramatic explosions.

And because those moments are invisible, people blame themselves instead of the system.

If Your Funnel Were a Conversation…

…would it make sense?

Or would it sound like this:

“HI NICE TO MEET YOU WANNA BUY MY THING?”

Because that’s what half the internet is doing.

A good funnel says:

• “I see you.”

• “You’re not imagining the problem.”

• “Here’s why this keeps happening.”

• “Here’s the next step that actually makes sense.”

A bad funnel says:

• “Figure it out, dummy.”

• “Click harder.”

• “Book a call, coward.”

The Sneakiest Funnel Lie of All

“I don’t really have a funnel yet.”

False.

If you exist online, you have one.

The real question is:

Is your funnel intentional… or accidental?

Because accidental funnels leak:

• Time

• Energy

• Confidence

• Sales

And intentional funnels?
They don’t feel pushy.
They feel relieving.

This Is Why I Built Funnel Forensics

Most entrepreneurs don’t need another template, copywriting hack, or sales course.

They need to see what’s actually happening inside their funnel—without shame, jargon, or 47 browser tabs open at once.

That’s exactly what happens inside Funnel Forensics.

It’s a free Skool community where you:

• Map what you already have

• Spot where your ideal clients get lost or stuck

• Understand why things aren’t converting

• Fix leaks before rebuilding everything

Think less “marketing hype” and more diagnosis.

Because you don’t fix a system by guessing.
You fix it by understanding it.

If You’ve Ever Thought:

• “People are interested… but not buying”

• “I’m visible but still invisible”

• “Something’s broken and I can’t tell what”

• “I don’t want to be salesy, but I do want clients”

• "I'm killing myself posting every damn day and still not getting sales."

You’re not failing.

Your funnel just needs a checkup.

👉 Join Funnel Forensics and find the leaks.

Then you can fix them and let sales flow.