The Missing Piece in Your Ideal Client Avatar
Every marketing guru and their mother tells you to build your ideal client avatar. Age, gender, income level, etc. But what nobody tells you is to include their communication style in that profile. An... ...more
content creation ,copywriting
November 12, 2024•6 min read
The Truth About Writing Your Own Business Copy: When to DIY and When to Delegate
You're the heart + soul of your business. You know it inside-out, up + down. So there's nobody better to write your marketing content, right? Weeelll, sometimes your passion and fire clouds your messa... ...more
content creation ,copywriting
November 04, 2024•10 min read
People buy from brands they know, like, and trust. How are you helping them like you?
You're visible, you offer value, you've got the street cred. But do they actually like you? Let's dive into a topic that is seldom talked about: how to create content that helps your ideal customer co... ...more
content creation ,copywriting
November 02, 2024•4 min read
Marketing not really landing? Hopefully some of these posts will help you zhuzh things up!
The Two Eye Copy blog explores how messaging, psychology, and structure connect and drive your buyers' decisions. Here you’ll find insights on copywriting frameworks, DiSC-aligned messaging, email marketing, brand identity, and marketing funnels.
If your content feels disconnected, your emails underperform, or your funnel looks fine but doesn’t convert, these posts help you understand what’s happening and how to fix it.
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