Liisa ReimannEvery marketing guru and their mother tells you to build your ideal client avatar. Age, gender, income level, etc. But what nobody tells you is to include their communication style in that profile. And that could be the difference between content that lands and content that misses the mark.
Liisa ReimannYou're the heart + soul of your business. You know it inside-out, up + down. So there's nobody better to write your marketing content, right? Weeelll, sometimes your passion and fire clouds your messaging + confuses your ideal clients — or even repels them!
Liisa ReimannYou're visible, you offer value, you've got the street cred. But do they actually like you? Let's dive into a topic that is seldom talked about: how to create content that helps your ideal customer connect with your brand on a deeper level.
Liisa ReimannEver been confused by these two words that sound exactly the same? Folks often confuse copyright and copywrite(ing), but they're very different things!